1.  Estée Lauder – 1st Out of Top 10 Make-Up Brands

The First make-up in the list of Top 10 make-up brands is Estée Lauder Companies Inc. which is a multinational manufacturer and marketer of prestige skincare, make-up, fragrance and hair care products, based in Midtown Manhattan, New York City.
Estée Lauder, the founder of the company that bears her name, was a visionary and a role model. She was a challenger who proved that anything was possible — if you dared to dream it and had the guts and gumption to go for it. Mrs. Estée Lauder started her business with four skin care products and a simple premise: that every woman can be beautiful. Armed with that philosophy, plus perseverance, creativity and passion, she changed the face of the cosmetics industry.

History of the brand

The company began in 1946 when Estee Lauder and her husband Joseph Lauder began producing cosmetics in New York City. They first carried only four products: Cleansing Oil, Skin Lotion, Super Rich All purpose Creme, and Creme Pack. Two years later, in 1948 they established their first department store account with Saks fifth Avenue in Manhatten.

Over the next 15 years, they expanded the range and continued to sell their products in the United States. In 1960, the company started its first international account in the London department store Harrods. The following year it opened an office in Hong Kong.

In 1964, they introduced Aramis, a line of fragrance and grooming products for men named after an exotic Turkish root originally used as an aphrodisiac. In 1967, Estée Lauder herself was named one of ten Outstanding Women in Business in the United States by business and financial editors.This was followed by a Spirit of Achievement Award from Albert Einteat Yeshiva University in 1968. In that year, the company expanded again, opening Clinique, a dermatologist-guided , allergy-tested, fragrance-free cosmetic brand.

Estée Lauder’s Clinique brand became the first women’s cosmetic company to introduce a second line for men when, in 1976, they began a separate line called “Skin Supplies for Men”, which continues to be sold at Clinique counters worldwide. In 1981, the company’s products became available in the Soviet Union.

In the 1990s, brand acquisitions and licensing agreements contributed to explosive growth as the company transformed from a family-owned business to a publicly traded, family-controlled organization. The decade opened with the creation of Origins — the first wellness brand in U.S. department stores. The first licensing agreement for fragrances was with fashion designer Tommy Hillfiger in 1993, followed by Kiton, an Italian fashion house (1995), and with American fashion designer Donna Karan(1997).

Brand acquisitions began with an investment in the Toronto-based M.A.C. Cosmetics in 1994, which the company then acquired in 1998. Bobbi Brown Cosmetics, designed by the celebrated make-up artist, was acquired in 1995, as was La Mer– along with the original recipe for its supreme luxury product, Crème de la Mer, containing the nutrient-rich Miracle Broth™. The company ventured into its first hair care and holistic beauty brand with Aveda in 1997. The renowned fragrance house Jo Malone London was acquired in 1999.

On November 16, 1995, The Estée Lauder Companies went public on the New York Stock Exchange at $26.00 a share.

Acquisitions and licensing continued in the 2000s as The Estée Lauder Companies bought a majority interest in Bumble & Bumble, the trendy hair care salon, and completed its acquisition in 2006; an exclusive global licensing agreement was signed with fashion designer Michael Kors(2003). Designer Tom Ford begins a project with the company and later an agreement was signed with him (2005) to develop and distribute fragrances and cosmetics under the Tom Ford Beauty brand.

On July 1, 2010, the company acquired Smashbox Beauty Cosmetics, Inc., a brand created in Smashbox Studios in Culver city, California, by brothers Dean and Davis Factor.

On October 28, 2011, Aramis and Designer Fragrances, a division of The Estée Lauder Companies Inc., and Tory Burch LLC announced the signing of a multiyear agreement for the exclusive worldwide license of the Tory Burch fragrance business. This partnership marked Tory Burch’s first step into the beauty industry. The first Tory Burch fragrance products were introduced in 2013.

In 2012, the company launched AERIN Beauty, a luxury lifestyle beauty and fragrance brand inspired by the signature style of its founder, Aerin Lauder.

In 2014, the company acquired two insider beauty brands, RODIN olio lusso, a skin care brand renowned for its “Luxury Face Oil,” and Le Labo, a fragrance and sensory lifestyle brand. In 2015, the company acquired Editions de Parfums Frederic Malle, a fragrance brand, and GLAMGLOW, a Hollywood skin care brand.

In 2016, the company acquired Becca Cosmetics, their first color cosmetic group acquisition since Smashbox in 2010. In November 2016, the company made its largest acquisition to date by acquiring California-based cosmetics company Too Faced for US$1.45 billion.(history ref:Wikipedia)

Headquarters : New York, NY

Year Founded: 1946

Company Type: Public Company

Specialties: Skin Care, Make-up, Fragrance, Hair Care

Website: Http://www.elcompanies.com

2. Chanel – 2nd Out of Top 10 Make-Up Brands

Chanel Makeup

The Second make-up in the list of Top 10 make-up brands is CHANEL cosmetics products are known for their superior quality and innovative formulas.It all started with their original fragrance, CHANEL No. 5, and has grown into a complete beauty line including skin care, make-up, and a number of other perfumes.The CHANEL cosmetics line makes a little bit of luxury accessible to everyone.

Coco Chanel was born Gabrielle Chanel but changed her name after overcoming an impoverished childhood and strict convent education. She opened her first boutique in 1913 and began by designing practical sportswear, and much of the clothing was made of jersey fabric, which was unheard of in women’s fashion at the time. CHANEL began designing jewelry in the 1950’s to complement their designs. Around 1919, Chanel moved her fashion house to 31 Rue Cambon in Paris, which is still the headquarters of the company today. Chanel had a strong personal conviction and strove for perfection, which carries over into her designs. Chanel is especially famous for her signature skirt suits, quilted handbags,cardigan jackets and “the little black dress“. As is visible today, her fashions stand the test of time and did not change much from generation to generation!

History of the brand
The House of Chanel (Chanel S.A.) originated in 1909 when Gabrielle Chanel opened a millinary shop at 160 Boulevard Malesherbes, the ground floor of the Parisian flat of the socialite and textile businessman Étienne Balsan, of whom she was the mistress. Because the Balsan flat also was a salon for the French hunting and sporting élite, Chanel had the opportunity to meet their demi-mondaine mistresses, who, as such, were women of fashion, upon whom the rich men displayed their wealth — as ornate clothes, jewelry, and hats.

Coco Chanel thus could sell to them the hats she designed and made; she thus earned a living, independent of her financial sponsor, the socialite Balsan. In the course of those salons Coco Chanel befriended Arthur ‘Boy’ Capel, an English socialite and polo player friend of Étienne Balsan; per the upper class social custom, Chanel also became mistress to Boy Capel. Despite that social circumstance, Boy Capel perceived the businesswoman innate to Coco Chanel, and, in 1910, financed her first independent millinery shop, Chanel Modes, at 21 rue Cambon, Paris. Because that locale already housed a dress shop, the business-lease limited Chanel to selling only millinery products, not couture. Two years later, in 1913, the Deauville and Biarritz couture shops of Coco Chanel offered for sale prêt-à-porter sports clothes for women, the practical designs of which allowed the wearer to play sport.

The First World War (1914–18) affected European fashion through scarcity of materials, and the mobilisation of women. By that time, Chanel had opened a large dress shop at 31 rue Cambon, near the Hôtel Ritz, in Paris; among the clothes for sale were flannel blazers, straight-line skirts of linen, sailor blouses, long sweaters made of jersey fabric, and skirt-and-jacket suits.

Coco Chanel used jersey cloth because of its physical properties as a garment, such as its drape — how it falls upon and falls from the body of the woman — and how well it adapted to a simple garment-design. Sartorially, some of Chanel’s designs derived from the military uniforms made prevalent by the War; and, by 1915, the designs and the clothes produced by the House of Chanel were known throughout France.

In 1915 and in 1917, Harper’s Bazaar magazine reported that the garments of the House of Chanel were “on the list of every buyer” for the clothing factories of Europe. The Chanel dress shop at 31 rue Cambon presented day-wear dress-and-coat ensembles of simple design, and black evening dresses trimmed with lace; and tulle-fabric dresses decorated with jet, a minor gemstone material.

After the First World War, the House of Chanel, following the fashion trends of the 1920s, produced beaded dresses, made especially popular by the Flapper woman. By 1920, Chanel had designed and presented a woman’s suit of clothes — composed either of two garments or of three garments — which allowed a woman to have a modern, feminine appearance, whilst being comfortable and practical to maintain; advocated as the “new uniform for afternoon and evening”, it became known as the Chanel Suit.

In 1921, to complement the suit of clothes, Coco Chanel commissioned the perfumer Ernest Beaux to create a perfume for the House of Chanel. His perfumes included the perfume No.5, named after the number of the sample Chanel liked best. Originally, a bottle of No. 5 de Chanel was a gift to clients of Chanel. The popularity of the perfume prompted the House of Chanel to offer it for retail sale in 1922.

In 1923, to explain the success of her clothes, Coco Chanel told Harper’s Bazaar magazine that design “simplicity is the keynote of all true elegance.”

Business partners — late 1920s

The success of the No. 5 encouraged Coco Chanel to expand perfume sales beyond France and Europe and to develop other perfumes — for which she required investment capital, business acumen, and access to the North American market. To that end, the businessman Théophile Bader (founder of Galeries Lafayette) introduced the venture capitalist Pierre Wertheimer to Coco Chanel. Their business deal established the Parfums Chanel company, a parfumerie of which Wertheimer owned 70 per cent, Bader owned 20 per cent, and Chanel owned 10 per cent; commercial success of the joint enterprise was assured by the Chanel name, and by the cachet of la “Maison Chanel”, which remained the sole business province of Coco Chanel.

Nonetheless, despite the success of the Chanel couture and parfumerie, the personal relations between Coco and her capitalist partner deteriorated, because, Coco said that Pierre Wertheimer was exploiting her talents as a fashion designer and as a businesswoman.[9] Wertheimer reminded Chanel that he had made her a very rich woman; and that his venture capital had funded Chanel’s productive expansion of the parfumerie which created the wealth they enjoyed, all from the success of No. 5 de Chanel.

Nevertheless, unsatisfied, the businesswoman Gabrielle Chanel hired the attorney René de Chambrun to renegotiate the 10-per-cent partnership she entered, in 1924, with the Parfums Chanel company; the lawyer-to-lawyer negotiations failed, and the partnership-percentages remained as established in the original business deal among Wertheimer, Badel, and Chanel.

Elegance and the war — 1930s–1940s

From the gamine fashions of the 1920s, Coco Chanel had progressed to womanly fashions in the 1930s: evening-dress designs were characterised by an elongated feminine style, and summer dresses featured contrasts such as silver eyelets, and shoulder straps decorated with rhinestones – drawing from Renaissance-time fashion stylings. In 1932, Chanel presented an exhibition of jewelry dedicated to the diamond as a fashion accessory; it featured the Comet and Fountain necklaces of diamonds, which were of such original design, that Chanel S.A. re-presented them in 1993. Moreover, by 1937, the House of Chanel had expanded the range of its clothes to more women and presented prêt-à-porter clothes designed and cut for the petite woman. Among fashion designers, only the clothes created by Elsa Schiaparelli could compete with the clothes of Chanel.

During the Second World War (1939–45), Coco Chanel closed shop at Maison Chanel — leaving only jewellery and parfumerie for sale — and moved to the Hôtel Ritz Paris, where she lived with her boyfriend, Hans Günther von Dincklage, a Nazi intelligence officer. Upon conquering France in June 1940, the Nazis established a Parisian occupation-headquarters in the Hôtel Meurice, on the rue de la Rivoli, opposite the Louvre Museum, and just around the corner from the fashionable Maison Chanel S.A., at 31 rue Cambon.

Meanwhile, because of the Nazi occupation’s official anti-Semitism, Pierre Wertheimer and family, had fled France to the U.S., in mid-1940. Later, in 1941, Coco Chanel attempted to assume business control of Parfums Chanel but was thwarted by an administrative delegation that disallowed her sole disposition of the parfumerie. Having foreseen the Nazi occupation policy of the seizure-and-expropriation to Germany of Jewish business and assets in France, Pierre Wertheimer, the majority partner, had earlier, in May 1940, designated Felix Amiot, a Christian French industrialist, as the “Aryan” proxy whose legal control of the Parfums Chanel business proved politically acceptable to the Nazis, who then allowed the perfume company to continue as an operating business.

Occupied France abounded with rumours that Coco Chanel was a Nazi collaborator; her clandestine identity was secret agent 7124 of the Abwehr, code-named “Westminster”. As such, by order of General Walter Schellenberg, of the Sicherheitsdienst, Chanel was despatched to London on a mission to communicate to British Prime Minister Winston Churchill the particulars of a “separate peace” plan proposed by Reichsführer-SS Heinrich Himmler, who sought to avoid surrendering to the Red Army of the Soviet Russians.

At War’s end, upon the Allied liberation of France, Chanel was arrested for having collaborated with the Nazis. In September 1944, the Free French Purge Committee, the épuration, summoned Chanel for interrogation about her collaborationism, yet, without documentary evidence of or witnesses to her collaboration with the Nazis, and because of Churchill’s secret intervention in her behalf, the épuration released Coco Chanel from arrest as a traitor to France. Despite having been freed by the political grace of Churchill, the strength of the rumours of Chanel’s Nazi collaboration had made it not possible for her to remain in France; so Coco Chanel and her German lover, Hans Günther von Dincklage, went into an eight-year exile to Switzerland.

In the post–war period, during Coco Chanel’s Swiss exile from France, Pierre Wertheimer returned to Paris and regained formal administrative control of his family’s business holdings — including control of Parfums Chanel, the parfumerie established with his venture capital, and successful because of the Chanel name.

In Switzerland, the news revived Coco Chanel’s resentment at having been exploited by her business partner, for only ten per cent of the money. So she established a rival Swiss parfumerie to create, produce, and sell her “Chanel perfumes”. In turn, Wertheimer, the majority capital stock owner of Parfums Chanel, saw his business interests threatened, and his commercial rights infringed because he did not possess legally exclusive rights to the Chanel name. Nonetheless, Wertheimer avoided a trademark infringement lawsuit against Coco Chanel, lest it damage the commercial reputation and the artistic credibility of his Chanel-brand parfumerie.

Wisely, Pierre Wertheimer settled his business- and commercial-rights quarrel with Chanel, and, in May 1947, they renegotiated the 1924 contract that had established Parfums Chanel — she was paid $400,000 in cash (wartime profits from the sales of perfume No. 5 de Chanel); assigned a 2.0 per cent running royalty from the sales of No. 5 parfumerie; assigned limited commercial rights to sell her “Chanel perfumes” in Switzerland; and granted a perpetual monthly stipend that paid all of her expenses. In exchange, Gabrielle Chanel closed her Swiss parfumerie enterprise, and sold to Parfums Chanel the full rights to the name “Coco Chanel”.

In 1953, upon returning to France from Switzerland, Coco Chanel found the fashion business enamoured of the “New Look” (1947), by Christian Dior; the signature shape featured a below-mid-calf-length, full-skirt, a narrow waist, and a large bust (stylistically absent since 1912). As a post–War fashion that used some 20 yards of fabric, the House of Dior couture renounced wartime rationing of fabric for clothes.

In 1947 — after the six-year austerities of the Second World War (1939–45) — the New Look was welcomed by the fashion business of Western Europe because sales of the pretty clothes would revive business and the economy.

To regain the business primacy of the House of Chanel, in the fashion fields of haute couture, prêt-à-porter, costume jewelry, and parfumerie, would be expensive; so Chanel approached Pierre Wertheimer for business advice and capital. Having decided to do business with Coco Chanel, Wertheimer’s negotiations to fund the resurgence of the House of Chanel, granted him commercial rights to all Chanel-brand products.

In 1953, Chanel collaborated with jeweler Robert Goossens; he was to design jewelry (bijouterie and gemstone) to complement the fashions of the House of Chanel; notably, long-strand necklaces of black pearls and of white pearls, which high contrast softened the severe design of the knitted-wool Chanel Suit (skirt and cardigan jacket).

The House of Chanel also presented leather handbags with either gold-colour chains or metal-and-leather chains, which allowed carrying the handbag from the shoulder or in hand. The quilted-leather handbag was presented to the public in February 1955. In-house, the numeric version of the launching date “2.55” for that line of handbags became the internal “appellation” for that model of the quilted-leather handbag.

Throughout the 1950s, the sense of style of Chanel continued undeterred; the firm’s initial venture into masculine parfumerie, Pour Monsieur was a successful eau de toilette for men. Chanel and her spring collection received the Fashion Oscar at the 1957 Fashion Awards in Dallas. Pierre Wertheimer bought Bader’s 20 per cent share of the Parfums Chanel, which increased the Wertheimer percentage to 90 per cent.

Later, in 1965, Pierre’s son, Jacques Wertheimer, assumed his father’s management of the parfumerie. About the past business relationship, between Pierre Wertheimer and Coco Chanel, the Chanel attorney, Chambrun said that it had been “one based on a businessman’s passion, despite her misplaced feelings of exploitation . . . [thus] when Pierre returned to Paris, full of pride and excitement [after one of his horses won the 1956 English Derby]. He rushed to Coco, expecting congratulations and praise. But she refused to kiss him. She resented him, you see, all her life.”

Coco Chanel died on 10 January 1971, at the age of 87. She was still designing at the time of her death. For example, in the (1966–1969) period, she designed the air hostess uniforms for Olympic Airways, the designer who followed her was Pierre Cardin. In that time, Olympic Airways was a luxury airline, owned by the transport magnate Aristotle Onassis. After her death, the leadership of the company was handed down to Yvonne Dudel, Jean Cazaubon and Philippe Guibourgé.

After a period of time, Jacques Wertheimer bought the controlling interest of the House of Chanel. Critics stated that during his leadership, he never paid much attention to the company, as he was more interested in horse breeding. In 1974, the House of Chanel launched Cristalle eau de toilette, which was designed when Coco Chanel was alive. 1978 saw the launch of the first non-couture, prêt-à-porter line and worldwide distribution of accessories.

Alain Wertheimer, son of Jacques Wertheimer, assumed control of Chanel S.A. in 1974. In the U.S., No. 5 de Chanel was not selling well. Alain revamped Chanel No.5 sales by reducing the number of outlets carrying the fragrance from 18,000 to 12,000. He removed the perfume from drugstore shelves and invested millions of dollars in advertisement for Chanel cosmetics. This ensured a greater sense of scarcity and exclusivity for No.5, and sales rocketed back up as demand for the fragrance increased. He used famous people to endorse the perfume — from Marilyn Monroe to Audrey Tautou. Looking for a designer who could bring the label to new heights, he persuaded Karl Lagerfeld to end his contract with fashion house Chloé.

North America

In 1981, Chanel launched Antaeus, an eau de toilette for men. In 1983 Karl Lagerfeld took over as chief designer for Chanel. Like Chanel, he looked into the past as inspiration for his designs. He incorporated the Chanel fabrics and detailing such as tweed, gold accents, and chains. Lagerfeld kept what was signature for Chanel but also helped bring the brand into today.

In later collections Lagerfeld chose to break away from the ladylike look of Chanel and began to experiment with fabrics and styles. During the 1980s, more than 40 Chanel boutiques opened worldwide. By the end of the 1980s, the boutiques sold goods ranging from US$200-per-ounce perfume, US$225 ballerina slippers to US$11,000 dresses and US$2,000 leather handbags. Chanel cosmetics and fragrances were distributed only by Chanel outlets. Chanel marketer Jean Hoehn explained the firm’s approach, saying, “We introduce a new fragrance every 10 years, not every three minutes like many competitors. We don’t confuse the consumer. With Chanel, people know what to expect. And they keep coming back to us, at all ages, as they enter and leave the market.” The 1984 launch of a new fragrance, in honor of the founder, Coco, continued the label’s success. In 1986, the House of Chanel struck a deal with watchmakers and in 1987, the first Chanel watch debuted. By the end of the decade, Alain moved the offices to New York City.[9]

Maison de Chanel increased the Wertheimer family fortune to $5 billion USD. Sales were hurt by the recession of the early 1990s, but Chanel recovered by the mid-1990s with further boutique expansion.

In 1994, Chanel had a net profit equivalent to €67 million on the sale of €570 million in ready-to-wear clothes and was the most profitable French fashion house.

In 1996, Chanel bought gun-makers Holland & Holland, but failed in its attempt to revamp the firm. The swimwear label Eres was also purchased in 1996. Chanel launched the perfumes Allure in 1996 and Allure Homme in 1998. The House of Chanel launched its first skin care line, Précision, in 1999. That same year, Chanel launched a travel collection, and under a license contract with Luxottica, introduced a line of sunglasses and eyeglass frames.

While Wertheimer remained chairman, Françoise Montenay became CEO and President. 2000 saw the launch of the first unisex watch by Chanel, the J12. In 2001, watchmaker Bell & Ross was acquired. The same year, Chanel boutiques offering only selections of accessories were opened in the United States. Chanel launched a small selection of menswear as a part of their runway shows.

In 2002, Chanel launched the Chance perfume and Paraffection, a subsidiary company originally established in 1997 to support artisanal manufacturing, that gathered together Ateliers d’Art or workshops including Desrues for ornamentation and buttons, Lemarié for feathers, Lesage for embroidery, Massaro for shoemaking and Michel for millinery. A prêt-à-porter collection was designed by Karl Lagerfeld.

In July 2002, a jewelry and watch outlet opened on Madison Avenue. Within months, a 1,000-square-foot (90 m2) shoe/handbag boutique opened next door. Chanel continued to expand in the United States and by December 2002, operated 25 U.S. boutiques.

Chanel introduced Coco Mademoiselle and an “In-Between Wear” in 2003, targeting younger women, opened a second shop on Rue Cambon, opened a 2,400 square feet (220 m2) boutique in Hong Kong and paid nearly $50 million USD for a building in Ginza, Tokyo.

In 2007, Maureen Chiquet was appointed CEO. She remained CEO until her termination in 2016. Nick Hochland succeeded Chiquet as CEO.[20]

In 2018, Chanel announced that it would be moving its global headquarters to London.

In December 2018, Chanel announced that it would ban fur and exotic skins from its collections.

In February 2019, Lagerfeld passed away at age 85. Virginie Viard, who had worked with Lagerfeld at the fashion house for over 30 years, was named the new Creative Director.(ref:Wikipedia)

Founder: Coco Chanel
Founded: 1910, Paris, France
Headquarters: Paris, France
CEO: Alain Wertheimer(Feb 2016–)
Parent organization: CHANEL INTERNATIONAL B. V.

3. Guerlain – 3rd Out of Top 10 Make-Up Brands

Guerlain Make up

The third make-up in the list of Top 10 make-up brands is Guerlain which is a French perfume, cosmetics and skincare house, which is among the oldest in the world. Many traditional Guerlain fragrances are characterized by a common olfactory accord known as the “Guerlinade”.

Five generations of Guerlains have led the company over the years. The brand dates back to 1828, when it started life as a small perfume business in Paris under Pierre-François Pascal Guerlain. Guerlain was a master perfumer, creating fragrances for the rich and famous – Napoléon III and Queen Victoria to name but two.Pierre-François Pascal passed his skills on to his son Aimé, who in turn taught his nephew Jacques (the latter being responsible for Guerlain’s signature Shalimar scent). Years later, Jacques handed down the family secrets to his grandson Jean-Paul, which is where the buck stopped. In 1994, Jean-Paul sold the company to the multinational LMVH.(guarlein.com)

History of the brand

The House of Guerlain was founded in 1828, when Pierre-François Pascal Guerlain opened his perfume store at 42, rue de Rivoli in Paris. As both the founder and first perfumer of the house, Pierre-François composed and manufactured custom fragrances with the help of his two sons, Aimé and Gabriel. Through continued success and the patronage of members in high society, Guerlain opened its flagship store at 15, rue de la Paix in 1840, and put its mark on the Parisian fashion scene.

The success of the house under Pierre-François peaked in 1853 with the creation of Eau de Cologne Impériale for French Emperor Napoleon III and his Spanish-French wife Empress Eugénie. This perfume earned Pierre-François the prestigious title of being His Majesty’s Official Perfumer. Guerlain went on to create perfumes for Queen Victoria of the United Kingdom and Queen Isabella II of Spain, among other royalty.

With the death of Pierre-François in 1864, the house was left to his sons Aimé Guerlain and Gabriel Guerlain. The roles of perfumer and manager were divided between the two brothers, with Gabriel managing and further expanding the house, and Aimé becoming the master perfumer. The House of Guerlain thus began a long tradition whereby the position of master perfumer was handed down through the Guerlain family.

As Guerlain’s second generation in-house perfumer, Aimé was the creator of many classic compositions, including Fleur d’Italie (1884), Rococo (1887) and Eau de Cologne du Coq (1894). However, many would argue that his greatest composition was 1889’s Jicky, the first fragrance described as a “parfum” rather than an eau de cologne, and among the first to use synthetic ingredients alongside natural extracts.

The business was handed down to the sons of Gabriel Guerlain: Jacques Guerlain and Pierre Guerlain. Jacques, Aimé’s nephew, became Guerlain’s third master perfumer; he was the author of many of Guerlain’s most famous classics, which are still held in high esteem in the modern perfume industry. Many of his perfumes are still sold and marketed today. Among Jacques Guerlain’s most important creations are Mouchoir de Monsieur (1904), Après L’Ondée (1906), L’Heure Bleue (1912), Mitsouko (1919), Guerlain’s flagship fragrance Shalimar (1925), and Vol de Nuit (1933). Jacques composed his final perfume, Ode (1955), with the assistance of his grandson, the then-18-year-old Jean-Paul Guerlain.

Jean-Paul Guerlain was the last family master perfumer. He created Guerlain’s classic men’s fragrances Vétiver (1959) and Habit Rouge (1965). He also created Chant d’Arômes (1962), Chamade (1969), Nahéma (1979), Jardins de Bagatelle (1983), and Samsara (1989), as well as Héritage and Coriolan in the 1990s. Jean-Paul Guerlain retired in 2002, but continued to serve as advisor to his successor until 2010, when he was terminated after making a racist remark on French television regarding the inspiration for his scent Samsara.[2] With no heir from within the Guerlain family to take over, the role of master perfumer is no longer tied to family succession

In a decision widely seen as a break with tradition, the Guerlain family sold the company to the luxury goods conglomerate Moët Hennessy Louis Vuitton (LVMH) in 1994. Though Jean-Paul Guerlain remained as an in-house perfumer until 2002, other perfumers were brought in after 1994 to compose perfumes for Guerlain, and Jean-Paul had to submit his compositions against those of others. Fans of the house viewed the LVMH purchase as a step towards the cheapening and commercialization of the legendary firm’s legacy. Most were unhappy with the first post-LVMH release, the 1996 sweet mimosa floral Champs-Elysées, composed by Olivier Cresp, whose entry was selected over that of Jean-Paul Guerlain.

Among the outside perfumers to compose perfumes for the firm after 1994 was Mathilde Laurent, who worked for Guerlain at the end of the 1990s and in the early 2000s. She composed Aqua Allegorica Pamplelune (1999) and Shalimar Light (2003, reattributed to Jean-Paul Guerlain and relaunched in 2004 following reformulation). Maurice Roucel, a perfumer of Symrise, composed L’Instant de Guerlain (2004) and Insolence (2006). As the niece of Jean-Jacques Guerlain, some thought Patricia de Nicolaï would have been a candidate for the position of Guerlain’s in-house perfumer, though the presence of a glass ceiling in the company prevented her selection for position.

In May 2008, Thierry Wasser was named the in-house perfumer for Guerlain. Wasser, a Swiss perfumer who used to work for Firmenich, created Iris Ganache (2007) and Quand Vient la Pluie (2007) for Guerlain before his appointment the following year. Jean-Paul Guerlain stayed on in an advisory consultant role, both for fragrance design and ingredients. Wasser will work closely with Sylvaine Delacourte, Guerlain’s Artistic Director. In 2010, the LVMH Group cut ties with Jean-Paul Guerlain as their consultant due to his racist comments on French television.(ref:Wikipedia)

Parent organization: LVHM
CEO: Laurent Boillot(10 Oct 2007–)Founder: Monsieur Pierre Francois Guerlain

Founded: 1828, Paris, France

Headquarters: Paris, France

4. Nars – 4th Out of Top 10 Make-Up Brands

Nars Make Up

The Fourth make-up in the list of Top 10 make-up brands is NARS which was created with the intention of empowering women to experiment and have fun with make-up. Today, the brand still maintains this mission and prides itself on teaching ladies how to enhance their natural beauty and individual characteristics.

NARS Cosmetics is a French Cosmetics and skin care company founded by make-up artist and photographer François Nars in 1994. The cosmetics line began with twelve lipsticks sold at Barneys new York. Since then, NARS has created various multi-use beauty products and now is a subsidiary of Shiseido.(Wikipedia)

History of the brand

François Nars was born in Tarbes in the South of France and grew up influenced by his mother Claudette and her collection of designer clothes. She also helped him acquire his first job as an assistant to some of Paris’ top make-up artists. After graduating from Carita Make-up school in Paris, Nars moved to New York in 1984 and became known for his love of color and modern style. He also worked with photographer Steven Meisel and hair stylist Oribe Canales. In the eighties and nineties, they produced many magazine editorials appearing in American Vogue, Vogue Italia, and Elle.

In 1994, Nars launched NARS Cosmetics. Although the company was sold to Shiseido in 2000, Nars remains as artistic director, in-house photographer, and copywriter for his brand.(ref:Wikipedia)

Industry: Personal CareFounded: 1994Founder: Francois NarsProducts: Cosmetics and SkincareParent: ShiseidoWebsite: Narscosmetics. Com5.

5. Laura Mercier – 5th Out of Top 10 Make-Up Brands

Make-up

The Fifth make-up in the list of Top 10 make-up brands is Laura Mercier Cosmetics which is French and American Cosmetics and skin care line that was founded in 1996 by celebrity makeup artist Laura Mercier.

Laura Mercier, the pioneer of the “Flawless Face”, is a world-renowned make-up artist and creator of LAURA MERCIER Cosmetics, Skincare, Body & Bath, and Fragrance. Laura is the innovative force behind the brand’s iconic products, French aesthetic and artistry techniques. She continues to teach and inspire through her philosophy; “What makes you unique makes you beautiful.” Laura’s belief in embracing your personality and celebrating your individuality is truly a celebration of the art and beauty in each of us.

History of the brand

Provence-born Laura Mercier started training at art school in Paris before switching from painting canvasses to painting faces. After a stint at the Carita beauty school, she moved from Paris to New York in 1985 to establish herself in a more fashion-focused world. She worked on huge advertising campaigns and on fancy editorial spreads for the glossies, building up a roster of celebrity clients that included Madonna. In 1996, Mercier launched her own cosmetics range with the focus on creating a “flawless face”. Despite being entrenched in the fast pace of high fashion, Mercier wanted her range to feel like it was always current rather than influenced by a particular season’s faddish trends. As with Bobbi Brown, Mercier’s products are all about enhancing your natural colours.

Industry: Personal careFounded:1996Founder: Laura MercierProducts: Cosmetics and skin careParent: ShiseidoWebsite: Lauramercier. Com6.

6. SHISEIDO – 6th Out of Top 10 Make-Up Brands

Make-up

The Sixth make-up in the list of Top 10 make-up brands is shiseido. For over 140 years, SHISEIDO has been sharing its knowledge and concept of beauty with the world. Today, the brand has a devoted army of followers thanks to its top products, cutting-edge R&D, and unwavering commitment.At Shiseido, beauty is not an image, it is a feeling and when it is shared, it imagine a world that is, quite simply put, better. It appreciate beauty in diversity and throughout all of humankind. It realize there is still unpleasantness to be found, so we see beauty as an antidote, a place to retreat, a feeling worth sharing – it believe beauty is the unifying source. Shiseido. Sharing beauty since 1872.

History of the brand

Arinobu Fukuhara, former head pharmacist to the Imperial Japanese Navy, established the Shiseido Pharmacy in 1872. After a visit to the United States and Europe, Arinobu added a soda fountain to the store. This later grew into the Shiseido Parlour restaurant business, and eventually led to the introduction of ice cream in Japan. The name Shiseido derives from a Chinese expression meaning “praise the virtues of the earth which nurtures new life and brings forth significant values”.

In 1917, Shiseido introduced Rainbow Face Powder. This was a face powder with seven colors in a period when white face powders were the norm in Japan. In 1923, the company began expanding its store-base; it now has approximately 25,000 outlets. A joint-stock company was formed in 1927.

In April 2014, Masahiko Uotani started working as the first CEO of the company.ref:Wikipedia

Industry: Consumer GoodsFounded: 1872Products: CosmeticsArea served: worldwideWebsite: shiseidogroup. Com7.

7. L’Oreal – 7th Out of Top 10 Make-Up Brands

The seventh make-up in the list of Top 10 make-up brands is L’Oréal which is a French personal care company headquartered in Clichy, Hauts-de-Seine with a registered office in Paris. It is the world’s largest cosmetics company and has developed activities in the field concentrating on hair colour, skin care, sun protection, make-up, perfume, and hair care.The French company offers women everywhere luxury and superior quality cosmetics at affordable prices. Whether you need foundation, eyeliner, lipstick or any other make-up product, you’ll never be disappointed with L’Oreal.

L’Oréal is richly endowed with a portfolio of international brands that is unique in the world and that covers all the lines of cosmetics and responds to the diverse needs of consumers the world over.

History of the brand

In 1909, Eugène Paul Louis Schueller, a young French chemist of German descent, developed a hair dye formula called Oréale. Schueller formulated and manufactured his own products, which he then decided to sell to Parisian hairdressers. On 31 July 1919, Schueller registered his company, the Société Française de Teintures Inoffensives pour Cheveux (Safe Hair Dye Company of France). The guiding principles of the company, which eventually became L’Oréal, were research and innovation in the field of beauty. In 1920, the company employed three chemists. By 1950, the team was 100 strong; by 1984 was 1,000 and is nearly 82,000 today.

Schueller provided financial support and held meetings for La Cagoule at L’Oréal headquarters. La Cagoule was a violent French fascist-leaning and anti-communist group whose leader formed a political party Mouvement Social Révolutionnaire (MSR, Social Revolutionary Movement) which in Occupied France supported the Vichy collaboration with the Germans. L’Oréal hired several members of the group as executives after World War II, such as Jacques Corrèze, who served as CEO of the United States operation. This involvement was extensively researched by Michael Bar-Zohar in his book, Bitter Scent.

L’Oréal got its start in the hair-colour business, but the company soon branched out into other cleansing and beauty products. L’Oréal currently markets over 500 brands and thousands of individual products in all sectors of the beauty business: hair colour, permanents, hair styling, body and skin care, cleansers, make-up and fragrance. The company’s products are found in a wide variety of distribution channels, from hair salons and perfumeries to hyper – and supermarkets, health/beauty outlets, pharmacies and direct mail.(ref:Wikipedia)

Industry: CosmeticsFounded: 1909Founder: Eugene SchuellerArea served: WorldwideKey people: Jean Paul AgonWebsite: Loreal.Com8

8. Clarins – 

The Eithth make-up in the list of Top 10 make-up brands is Clarins. Clarins as a make-up brand is the brand’s values and passion. While other businesses are sometimes just in the industry to make money, Clarins really cares about delivering premium beauty to women everywhere.

Clarins Group, trading as Clarins, is a French luxury skin care, cosmetics and perfume company, which manufactures and sells products, usually through high-end department store counters and selected pharmacies.

History of the brand

The family company was founded in 1954 by the medical student Jacques Courtin-Clarins, who died in 2007.  The son of the company founder, Christian Courtin-Clarins, has been the chairman of Clarins since 2000.

In 1957, Courtin-Clarins developed a new approach to face and body treatments and created a few luxury products based exclusively on plants. At the beginning of the 1970s, the company started to spread internationally with its first exclusive contracts. The first subsidiary company in the United States was created in January 1981. But first established in 1987 was the Clarins sunscreen which was really the beginning of the company. At the end of 2005, the group has 19 subsidiary companies of distribution in more than 150 countries. Serge Rosinoer, who died in 2014, is credited with the international expansion.(ref:Wikipedia)

Industry: Cosmetics

Founded: 1954

Headquarters: Neuilly sur seine, France

Area served: Worldwide

Website: Clerins.com9.

9. Mac

The Ninth make-up in the list of Top 10 make-up brands is MAC Cosmetics, stylized as M·A·C, is a cosmetics manufacturer founded in Toronto, Canada in 1984 by Frank Toskan and Frank Angelo. The company is headquartered in New York City and became part of the Estée Lauder Companies in 1996. MAC is an acronym for Make-up Art Cosmetics.The Canadian company officially launched in 1985 as Make-up Art Cosmetics. The brains behind the operation were Toronto-based salon owner Frank Angelo and make-up artist and photographer Frank Toskan.Since its creation in 1984, MAC has been known as a global make-up artistry leader and the ultimate colour authority. Creativity, trendsetting, and diversity are all at the root of this business, which is famous for impressive collections and collaborations.

M.A.C. Cosmetics was born and quickly began to blossom in the early ’80s. With Toskan as the creative director and Angelo as director of marketing, they worked out of the kitchen in the back of one of Angelo’s hair salons. Joined by Toskan’s future brother-in-law and chemist Vic Casale, they cooked up their first lipstick, that was inspired by a bold pink Crayola crayon named Flamingo. Toksan himself proclaims it was the first matte lipstick ever to look the same way on the lips as it did in the tube. The finish photographed beautifully and soon the lipstick line expanded to include 23 other crayon-inspired shades, as well as a small range of pencils, bases, and powders.(Beautylish.Com)

History of the brand

During his time as a photographer and make-up artist, co-founder Frank Toskan realized the lack of suitable colours and textures needed to maximize performance and result of make-up for these industries. Further, he realized how limited conventional products in the cosmetic industry were to responding to the needs of the modern woman. For the first time ethnicity in make-up was addressed. Toskan began to craft a niche market in the world of make-up. Family joined forces including brother-in-law and chemist Victor Casale.

The Franks created the brand that was “by make-up artists for make-up artists.” They were also were known for creating many vivid and rich colours, for every skin tone, focusing on darker skin tones. MAC very quickly cultivated a following in both the fashion and the retail markets, and was responsible for creating many trends. Initially sold exclusively at the BAY in Canada it quickly expanded to Henry Bendel in New York. Nordstrom department stores welcomed the brand soon after marking MAC’s first foray into the mass North American retail market Saks, Macy’s, Dillard’s, and Bloomingdale’s rapidly followed suit as well as dozens of MAC owned stand alone stores. Unsolicited celebrity endorsement was key to MAC’s success as Madonna, Mariah Carey, Princess Diana, Linda Evangelista, Naomi Campbell, Cher, and Janet Jackson embraced this new world of make-up art. MAC continues to be the leader in creative cosmetic innovation worldwide.

The company’s products were originally intended for make-up professionals, but are sold directly to consumers worldwide. Frank Toskan stated that he “first manufactured make-up for models, but then the models wanted this make-up for their sisters, friends, and so on… “. Today, the brand continues to work with in fashion show professionals: “From a niche brand [mainly for photo or film], MAC has become a global brand.”

In the 1990s, the brand had over a hundred stores worldwide, earning 200 million francs. The development of the brand internationally, the opening of new points of sale, and the adaptation of product lines tailored to each continent, left little time for the founders to create new products. In 1994, the company Estée Lauder took control of 51% of shares of MAC Cosmetics and began managing the business end while the two founders retained creative control. In 1997, co-founder Frank Angelo died of cardiac arrest during surgery at the age of 49. At that time, MAC had a revenue of US $250 million, which doubled ten years later.[citation needed] Estée Lauder Inc. completed the acquisition in 1998, and Frank Toskan decided to sell his remaining shares shortly thereafter before leaving the company at the end of the same year.

MAC Cosmetics is named one of the top three global make-up brands, with an annual turnover of over $1 billion, and 500 independent stores, with over thirty stores in France. All stores are run by professional make-up artists. MAC is an official make-up brand, used to create make-up for movie actors. The most popular products by the brand are Studio Fix Fluid and Ruby Woo Lipstick. MAC has the highest number of Instagram followers among all cosmetics brands in the world.

In September 2012, MAC Cosmetics launched in India firstly the “MAC Selena” collection in collaboration with the estate of Selena Quintanilla Perez. A petition on Change.org proposed the idea of this collaboration to MAC Cosmetics. Selena’s sister, Suzette Quintanilla, worked with MAC to create the perfect collection that really represented Selena. The collection sold out within hours not only at MAC stores but also at other retailers that carried the collection such as Nordstrom, Bloomingdales, and Macy’s. Fans stood in line for hours to get their hands on the collection but some did walk away empty handed. Due to the high demand for this collection, MAC restocked the collection in December 2016. Her posthumous collaboration with MAC Cosmetics became the best-selling celebrity collection in the cosmetics history.

In May 2017, MAC Cosmetics became available for purchase online at Ulta Beauty. Products became available in stores in June 2017.

On August 24, 2017, MAC Cosmetics announced that a collection involved with the estate of late singer Aaliyah will be made available in the summer of 2018. The Official release date for the “MAC Aaliyah” collection will be made available on June 20 online and June 21 in stores. Along with the MAC collection, MAC and i-D Magazine has partnered up to release a short film titled “A-Z of Aaliyah” which will coincide with the launch.

Industry: FashionFounded: 1984Founders: Frank Toskan and Frank AngeloHeadquarters: New York City, New York, United StatesProducts: CosmeticsWebsite: www.maccosmetics.com10.

10. Lancôme 

make-up
Lancome make-up

The Tenth make-up in the list of Top 10 make-up brands is Lancôme which is a French luxury perfumes and cosmetics house that distributes products internationally. Lancôme is part of the L’Oreal Luxury Products division, which is its parent company and offers skin care fragrances and make-up at higher-end prices.During its 78 years of success, Lancôme has become the # 1 brand in the luxury cosmetics market by offering innovative skin care products, beautiful make-up lines, and elegant perfumes in more than 130 countries.
Lancôme is also about beauty empowerment. The brand has chosen charismatic and accomplished women as its ambassadresses: women with heart.

From Julia Roberts to Kate Winslet, from Penélope Cruz to Emma Watson: all are beautiful icons who love life, who are full of energy, and talent; they are icons with whom every woman can relate. They embody a radiant, confident and universal beauty, while remaining modern and down to earth.Lancôme is a visionary brand ahead of its time; a brand that continues to write the future of cosmetics: from DreamTone to Visionnaire and Génifique, from L’Absolu Rouge to Teint Miracle, and from Trésor to La vie est belle, Lancôme successfully combines scientific expertise and an intuitive understanding of women’s needs.(loreal.hk)

History of the brand

Founded in 1935 by Guillaume d’Ornano and his business partner Armand Petitjean in France, as originally a fragrance house. The name “Lancôme” was inspired by the forest of Lancosme that lies in the Indre valley in the heart of France in the region of La Brenne – the name was chosen by Guillaume’s wife Elisabeth d’Ornano. The roses in the area inspired the company’s symbol of the single golden rose.

Lancôme launched its first five fragrances in 1935 at the World’s Fair in Brussels: Tendre Nuit, Bocages, Conquete, Kypre and Tropiques. Petitjean entered into the luxury skincare market, launching Nutrix, his first “all-purpose repair cream” in 1936, followed by make-up, cosmetics, and skincare products. Lancôme was acquired by L’oreal in 1964, and quickly became part of its luxury products division.(ref:Wikipedia)

Industry: Fashion

Founded: 1935

Founder: Armand Petitjean

Headquarters: Paris, France

Products: Perfumes and Cosmetics

Website: www.lancome.com